AEO
AEO vs SEO: Which Matters More for Showing Up in AI Answers?
SEO gets a page found and indexed; AEO makes it the answer. For AI search you need both, in that order. Here is where they overlap, where they differ, and what to do first.
Blog
Notes on being visible where AI is looking.
How search engines and answer engines read websites, what the evidence supports, and what we learn building ProvenVisible.
AI Visibility
Choosing an AI Visibility Audit Tool for a SaaS Marketing Team
A SaaS marketing team needs more from an AI visibility tool than a score. Eight criteria to compare tools, the SaaS pages that matter most in AI answers, and questions to ask before you buy.
AEO
How to Check Whether AI Answer Engines Can Read Your Page
Six checks tell you whether an AI answer engine can actually read a page: crawler access, status code, indexability, raw HTML content, snippet controls and structure. You can run all of them without paid tools.
SEO
SEO and AEO for E-commerce: Getting Your Products into AI Answers
AI shopping answers are built from product data engines can read: prices and availability in the HTML, accurate Product structured data, and pages that answer buyers' questions. Here is the checklist.
AI Visibility
The Best Free AI Visibility Checks for Small Business Owners
Eight free checks a small business owner can run in one afternoon to see whether search engines and AI answer engines can find, read and cite their website. No sign-up needed for most.
Industry insights
Free AI Visibility Tools vs Paid Audits: What a Small Business Actually Needs
Most small businesses can find their biggest AI visibility problems with free tools. A paid audit earns its cost when you need a full crawl, tracking over time and fixes you can verify.
GEO
GEO vs AEO for Publishers: The Difference and What to Prioritize
AEO makes a page the direct answer to a question; GEO makes it a source a generative engine is willing to cite. For publishers the two overlap, but the order of work is different.
AI Visibility
How AI Search Engines Decide Which Brands to Cite
No AI provider publishes its citation formula, but the pipeline is known: a page has to be crawlable, indexed, retrieved and quotable. Here is what each step needs from your site.
SEO
llms.txt vs robots.txt: Which One Gets You Read by AI?
robots.txt decides which AI crawlers may fetch your pages; llms.txt only suggests what to read. One controls access, the other describes content. Here is how they work together.
GEO
How Publishers Can Get Cited in ChatGPT and Google AI Overviews
ChatGPT search and Google AI Overviews use different crawlers and different indexes, but reward the same kind of page. A practical checklist for consumer publishers, including how to measure the traffic.
AI Visibility
The Solo Founder's Guide to Tracking Brand Mentions Across SEO, AEO and GEO
A solo founder does not need an analytics team to know whether search and AI engines mention them. A fixed list of questions, a monthly routine and one spreadsheet are enough to start.
GEO
What Is llms.txt and Should Your Website Have One?
llms.txt is a proposed Markdown file that tells language models which pages on your site matter. Here is what it does, what it does not do, and whether it is worth adding.