GEO
GEO vs AEO for Publishers: The Difference and What to Prioritize
AEO makes a page the direct answer to a question; GEO makes it a source a generative engine is willing to cite. For publishers the two overlap, but the order of work is different.
GEO
GEO
GEO
How Publishers Can Get Cited in ChatGPT and Google AI Overviews
ChatGPT search and Google AI Overviews use different crawlers and different indexes, but reward the same kind of page. A practical checklist for consumer publishers, including how to measure the traffic.
GEO
What Is llms.txt and Should Your Website Have One?
llms.txt is a proposed Markdown file that tells language models which pages on your site matter. Here is what it does, what it does not do, and whether it is worth adding.